This call is all about making sure we’re a good fit for each other and your brand’s goals. During the call, we’ll dive into what you’re envisioning for your business, your audience, and any challenges you’ve been facing with branding. It’s a chance for you to ask questions and for me to get a feel for your project.

This step allows us to align expectations and goals from the start. It ensures that the creative direction we take is one that fits your vision, giving us a strong foundation before the design process even begins.

Lock It In. Ready to get started? Secure your project by paying a 30% deposit through an invoice and signing the proposal/contract via Adobe Sign. Payment for packages will be due upon project milestones, with the final balance paid upon completion.

This guarantees your spot on my schedule and ensures we can hit the ground running.

I’ll dive deep into your industry, competitors, and target audience to make sure your brand is positioned to stand out. It’s not just about looking good—it’s about creating a brand that speaks to your ideal clients and aligns with your business goals.

Strategic research is key to crafting a brand that’s not only beautiful but built for success in your market.

Once the research is done, I’ll send over a mood board with images and aesthetic cues that capture the direction we’re heading. This is the first checkpoint where we make sure the vibe is spot on before moving forward.

This stage is all about alignment—ensuring we’re visually capturing your brand’s voice before diving into the design work.

You’ll receive 2 initial logo concepts, each with detailed notes explaining the creative thought process behind them.

Once you’ve selected the logo you love, I will move to finalize it, allowing you 2 revisions. Your logo is the cornerstone of your brand. This stage makes sure we nail the right design and gives you flexibility to fine-tune the details.

After the logo is locked in, we’ll start working on the rest of your branding elements—typography, color palette, patterns, favicon, and any other elements included in your package. Together, these pieces create your brand’s personality, helping you look polished, professional, and trustworthy.

This is where your brand comes to life. We create a cohesive visual identity that speaks to your audience and sets you up for long-term success.

With your core branding in place, it’s time to move on to the essentials—business cards, letterheads, or any other brand collateral included in your package. You’ll have two rounds of revisions to make sure every element is perfect.

This step ensures your brand is ready to show up professionally across all mediums.

Let’s get you branded on social! I’ll create profile pictures, cover photos, and branded templates for the social platform where your ideal clients spend most of their time. All you’ll need to do is swap out the content as needed.

Your social media presence is key to connecting with your audience. This step makes sure you’re ready to stand out in the digital world.

The Big Reveal! Once the final balance is paid, I’ll deliver all logo and collateral files in neatly organized folders via a secure OneDrive link. Now, you’re ready to debut your brand and start turning heads.

This is the final step, where everything comes together, and you’re ready to launch your stunning new brand into the world.